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Understanding your customers better is the key to providing great service and appropriate buying experiences. If you can manage to wrap your mind around some different perspectives, you might just learn something useful that will benefit your bottom line. Read More

These bad customer service phrases are just the worst! Learn why they don't work and what you should say instead to keep your customers happy. Read More

Nowadays, there are so many free resources available, you only need a desire. From all of the resources you can find out there to expand your knowledge, my favorite one is through reading books.

If you have your sights set on being a successful entrepreneur, you need to keep investing in yoursel Read More

Placing affiliate banners on your blog is one of the most common blog monetization techniques.

Since the case when (almost) no one clicked a certain banner is not very uncommon, let's analyze together why such an unpleasant situation usually happens and see what you can do to avoid it. Read More

So, what to do when you are confronted by a complaining scenario?

Read on how to handle an irate customer. Read More

According to the Aflac 2016 Small Business Happiness Survey, 74 percent of employees are extremely or very satisfied working for a small business. However, 96 percent of the employees surveyed also agree there is a lot an employer can do to improve employee happiness. Read More

Just because your company is selling to a national market, doesn't mean that you should be ignoring local signals. Good local links provide context and lend authority to your site's authenticity and general footprint. Taking into account the amount of sales that local visibility can provide, you sh Read More

When it comes to grabbing audience attention on social media, technology, along with the shorter attention spans of users in general have made it ever more difficult.

For this reason, marketers and social media content creators alike have to use the best types of content to maximize the effect/e Read More

When implementing a digital sales or social selling program, the biggest single point of failure can be writing LinkedIn messages to buyers. Or to put it in simpler language, the ability to craft well thought out messages that convert into offline conversations between seller and buyer. Read More

Among the most important tasks of digital marketers is bringing their brands to life. Part of that task involves being personable and relatable-someone users can identify and engage with comfortably. Sounds obvious, right? Well, despite knowing that, many still struggle to cultivate an engaging soc Read More