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What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique selling proposition, or USP. To help entrepreneurs create a unique selling proposition, we’ve written this handy guide to walk you through the process. Read More

The best small business advice on turning around a business in trouble is to take action quickly. These tips will show you how to do that exactly and efficiently. Read More

In online terms, social media customer service is a low hanging business fruit and an area where you can steal a march on your competitors during 2015.

Usually around this time of year, I write about those online marketing trends that I expect to feature heavily during the following year. Howeve Read More

Clutter creates chaos, disorder, and inefficiency in both your professional and personal life. Having worked in senior management in multi-national organizations for 20 years, I have witnessed all the tricks of the trade when it comes to looking busy. Many people describe their spaces as “organized Read More

When working through a business sale, an inordinate number of resources on both sides of the table are dedicated to drafting and negotiating the Stock Purchase or Asset Purchase Agreement. This is true especially in the last one-to-two weeks before the closing. In fact, I’ve had clients remark that Read More

Apple's marketing agency once made John Lennon Think Different. Yesterday marketing reality made Apple think different ... or just the same as anyone else. Read More

I wanted to find out more about Auntie Anne’s-and their locations, and Okey Reese, The Vice-President of Real Estate for Auntie Anne’s, was happy to oblige. Here's my interview of him. Read More

Here's 10 relatively simple home based business ideas you can use to pave your own financial path moving into 2015. Read More

No matter how much traffic your site gets, what really matters is conversions. Convert neutral traffic – people who haven’t decided whether to buy or not – by investing in analyzing and incentivizing them to buy. Increasing conversions is more financially beneficial than driving more traffic. Inste Read More

Sales has changed SO much in recent years with the digital age. So how do you keep up with it? Brad shares some of his best tactics on the My Marketing Cafe blog. Read More