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Branding is one of the most beneficial marketing tactics out there. But sometimes it doesn't work out the way marketers want. While branding celebrities and other famous figures is very common, how would branding holiday mascots work out? Which company mascot would make the best easter bunny? Read More

A launch party symbolises the start of your business but it can also foreshadow the future of the business. These are some very helpful tips to assure that you launch a successful party! Read More

After all the hard work that is involved in setting up a t-shirt brand online, you want to make sure you market it the right way! Here are some tips to make sure that your online brand will stand out from the competition and thrive. Read More

The London Fashion Week is one of the most attended and hyped events of the fashion world. This is the perfect opportunity to market brands and products. Check out what brands are doing different to bring attention to themselves! Read More

Crowdfunding is the new trend and one of the easiest ways to raise funds for your business or project. But as simple as it is, it can be difficult to raise your target goal. That was not the case with some of these successes, for example a potato salad that raised over $50,000! Read More

With the amount of exposure that brands receive during the World Cup, everyone wants a piece of the action! It has become a battle between official sponsorship and ambush marketing. Read More

Spotify is set to launch a new marketing campaign, but this time it is going to be excluding TV. They are investing seven figures in order to show the importance of online interaction. Three videos show the different online interactions. Read More