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“Isn’t email marketing dead?” A lot of people have been asking this question for some time. Well, the answer is no! Email marketing is far from being dead. However, the way people approach email marketing has changed drastically over time. Read More

Unless you're a celebrity you're not going to be able to create a website and leave it to generate traffic. You're going to need to create content to drive traffic to your site. Your main goal is to generate leads, make sales, and earn profits. It'll take a bit of work, but over time traffic will... Read More

Starting a new business and trying to build a strong team of employees can be difficult when you don't yet have the money to pay out large salaries. Luckily a new study suggests some perks that employees actually prefer to a pay raise. Read More

Ecommerce platform provider Shopify recently launched a free website builder and shopping cart service called GoSpaces. Designed for international use, GoSpaces is a way for Shopify to explore and learn from emerging markets where online commerce has less penetration. Read More

Depending where they fall in the Buyer's Journey, your customers will be looking for different types of information. Find out how to create the best content for each stage of that journey. Read More

Twitter is an extraordinary tool for marketers because not only does it keep the content precise and to the point, the platform is also visited by millions of people each day. That’s why each business needs to learn how to promote its services on Twitter properly, and here are some of the best... Read More

User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral.

With this in mind, brands should harness the power of consumers to maximize the impact of social media marketing efforts.

This article will tell you how. Read More

If you’ve been using content marketing to develop relationships with clients and potential clients for very long, you’ve probably spent a lot of time and effort on optimizing your content in an effort to boost traffic. Read More

Most of the content we see today lacks actionability because it isn’t able to completely empathize with its readers. The results of which is the reader loses interest in the content piece altogether or ends up not knowing what to do next.

Here are 6 tips to turn your content actionable Read More

The good news is that the success of your blog is not solely left up to fate or chance; there are steps you can take to broaden your audience and create a heftier impact with your content marketing strategy. To help you out, here’s some advice on how to build your readership and gain the results yo Read More