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Businesses need to reach out to their clients in new and innovative ways. Here are just a few of the reasons why digital marketing can help them out. Read More

Learn how to perform a root cause analysis with this article (+ free template) and understand the root of the problems in your business. Read More

Is your customer service team working from home for the foreseeable future? Here is how to keep everyone motivated and looking after customers well
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Interruption, procrastination,and inaccurate plans are the most damaging productivity killers there are. Here is how to deal with each of those. Read More

People are innately social beings. We crave connection and interaction – specifically with other humans. Ten times out of ten, a customer is going to choose to interact with a person over a cold, corporate entity. This puts brands at a distinct disadvantage, but it doesn’t necessarily knock you out Read More

Stories about companies failing to do market research are all too common. For instance, the 1990s saw the introduction of a soft drink with little balls of gelatin floating in it. Sounds appetizing – not! Called Orbitz, the product reportedly tasted terrible too. It launched with an incoherent mark Read More

Google announced on Thursday, May 28, 2020 that they will be releasing the Google Page Experience Update sometime in 2021. This means that user experience will become a Google ranking factor. Here is a quote from the new release. “Today, we’re building on this work and providing an early look at an Read More

The best possible way of going about it is to make sensible investments that will mature and keep you going without straining your finances. If you don’t own a business or thinking about what to invest in, then a great option is a "pandemic-proof" franchise. Read More

Want to learn how to write content that brings you consistent organic traffic for months or even years? It all boils down to two words: evergreen content. Read More

In the proceeding paragraphs, you aren’t going to find any companies completely shaking up the world of pencil eraser sales, or any who’ve managed to capture the world’s attention with cow manure fertilizer or car wax. Read More