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A discussion on why spending your marketing budget with bloggers and new media is a smarter, faster, cheaper option than using traditional media. Read More

Decisions are made in different ways by different people in the same organization. Knowing how to navigate all the Decision Maker's Zone is key to B2B sales success. Read More

'Openness' is a topic that is increasingly being talked about. From reading and listening to the discussion, it is clear there is no consistent definition of what Open is. However... Read More

I had the great pleasure of interviewing Jill Konrath of Selling to Big Companies about her excellent new book SNAP Selling. Read More

If cheap clothing is not good for professionals, how can a free web site design be good for a professional web site? A free web site design won’t match your business model as each business requires a custom made web site design to look convincing and represent itself professionally and attractively Read More

The McDonald's franchise. The executives in Oakbrook, Illinois must be learning a lot from mind-control movies like The Manchurian Candidate. It seems that the absolute strength of the McDonald's franchise is winning over our children's hearts and minds. Did I just say mind-control? Read More

Popular Mechanics mailed a bunch of sensors on an epic journey to find out which shipping company is the most careful with your packages. Here's what they found. Read More

Facebook is a powerful online tool for small businesses. Many small business owners don't know how to use Facebook effectively. Learn how to use Facebook for your business. Read More

You need to improve results. Now. If you can only improve two things, and prospecting is number one, then make this the second Read More

The key Christmas shopping dates of 2010. Plan your retail marketing around this schedule, as this is when customers will be most available. Read More