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Learn the important of having a creation story when building your brand. An interesting creation story is one of the most important building blocks of a strong brand. Read More

Nobody can deny the power of GaGa.

Since bursting on the scene in late 2008 she’s proven herself to be an adept singer-songwriter, businesswoman, and marketing phenom. So…it’s obvious there’s more than a few things she could teach start-up entrepreneurs. Read More

In sales, as in all things worth doing, finishing and follow through are key. Once you execute, you need to review, assess and make adjustments so you can continue to evolve with market and continue to be successful. Read More

Your customer relationships are the backbone of your business, here are 7 tips to improve the bond between you and your market. Read More

Free is neither new or innovative...but its proven to be a viable business model. Or has it? There are some companies that excel with free while some don't and are even punished. What's the difference? Find out here... Read More

Personal branding for entrepreneurs in many cases is a massive paradox. One one hand, in the authentic, transparent business world we are living in right now, Read More

Ever see an advertisement so bad it made you squirm? It's one thing to make an ad that people don't get or just misses the mark, but screwing up an online ad as bad as this company has done takes a higher level of dumb. Read More

First impressions go a long way, especially when engaging with new prospects. IntroMojo is a new tool that gives you a complete view of the prospect making for a better first and lasting impression. Read More

With all the marketing options and tools available today you would think marketing your brand would be pretty easy. This is not the case and in fact if anything with so many options it makes the whole thing a little overwhelming, not to mention time consuming. This is why the simpler marketing grea Read More

Achieving in business is not about money. It's about opportunity. If the value is there, if the opportunities are there, the money will not be an issue. It will be a natural by-product. Read More