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Have you ever made a mistake when marketing your products or services? Most of us have and if you have not made a mistake yet, you probably will at some stage. The key point about the mistakes made in marketing is what you learn from them, understand where you went wrong, what were the reasons and not repeat the errors. Here are a few ways to avoid making marketing mistakes Read More

Whether it's here at BizSugar or on any other social media community, commitment is key and passionate users will always get more out of the experience. Just ask our own BizSugar "groupie" Heidi Kalman whose great posts inspired this one Read More

Taking my insurance business from the mean streets of Albany, NY and expanding to the Social Web started as an experiment Read More

In a bid to improve customer service in its Cadillac showrooms, General Motors is turning for help from one of the world’s top outfits for making patrons happy — Ritz-Carlton. Smart move. Ritz-Carlton is known for exceptional customer service that inspires loyalty. That we all could be coached by them. Read More

Business-blogging is the best way to market a business! But what about "burnout?" What about writer's-block?

It's time to put the FUN back in it! Here are some biz-blogging and marketing lessons from "The Dead! Read More

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Before you make claims especially the marketing claim of being Number 1, ask yourself these questions Read More

Why is it worth your time and effort to look at other people’s submissions? Well, for the same reason that you take the time to speak with people at networking meetings - because the value to you of participating depends on the relationships you build with other members Read More

Didn't land the job, contract or project?

Here's a GREAT questionnaire I developed to find out why! It allows you to obtain feedback, improve your business marketing and get your foot through the proverbial door! Give it a try Read More

These Facebook specific rules address photos, tagging, and all those applications.

When you first got to college, social media was probably about sending party invites, posting pictures of your new friends, complaining about tests, meeting dates, and keeping in touch with family back home. Now that you’re getting ready to leave school behind, you will need to reconfigure your social media activity so that future employers and contacts respect you. Here are 50 social media etiquette rules to remember Read More

Raising venture capital may not be something every small business owner or entrepreneur would consider. But for those who need financing for their next venture, this article from the Wall Street Journal can serve as a partial check list to prepare for the process of seeking VC investment. Not surprisingly, perhaps, is the need to target the right VC to approach with your idea Read More