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When raising capital for your next business venture, think about the shorter term early exit strategy as a possible approach. Ben Yoskovitz explains this strategy involving a lower initial capital investment and an exit by the founder in 3 to 5 as opposed to 7 to 10 years owning a considerably bigger piece of the company. Ben says early exits are more popular with angels and founders than with VCs, who prefer to invest larger amounts over a longer period. Still, Ben adds, the early exit venture offers the opportunity for a founding entrepreneur to get out early with what he calls "life changing money" and the chance for an angel investor to see a rapid and excellent return Read More

Marketing describes a variety of different actions and materials that a company uses to attract customers. Including logos, business cards, letterhead, brochures, websites etc.. tradeshows, networking, conferences, events & cold calling, call center activit Read More

Have you ever badmouthed your competition? Here are 4 rules to remember so that you keep a positive attitude towards your competition. Read More

There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don’t notice the size of their guitars though. What we notice is the kind of music they produce Read More

Looking for a Degree in Business? Forget Harvard! Forget Wharton. Forget huge student loan repayments! Biz Sugar is free, it's where great business minds congregate, it's a community...and IT ROCKS Read More

It is easy to think that there has been a huge change in marketing over the last few years. In reality it hasn’t and that is because while the activities and tools do change, the fundamentals do not. What I am talking about is the centre of marketing which has always been about connecting with customers. Read More

AT&T is getting its share of bad press in the social networks for its response to an unsatisfied customer: "Thanks for the feedback, and if you bother our CEO again, we’re going to send you a cease and desist letter. Read More

It may say more about the state of affairs in our society and our economy than anything else, but the truth is that you need to borrow money. Lending and credit have become such integral parts of the way our society does things with money that your entire financial reputation is not based on how you manage your money; it’s based on how you manage your cred Read More

Social media marketing is a real opportunity to drive business success. Without planning, your business social media marketing can fail or worse, represent your company badly. Are you using social media as part of a strategy or because you feel you should Read More

According to Google’s Doubleclick Ad Planner 1000 list, Facebook is the leading website in the world, reaching 540 million unique users, good for over 35% of the entire world’s Internet population through the whole month of April. The social networking giant also racked up 570 billion page views, topping the list. Read More