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Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives.Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. Here are three key actions you want your customers to take. Read More

Whether you are a business-owner without the time, writing skills or resources to sustain a blog, or a writer looking to break into a niche-profession, the marriage between businessperson and blogger can be a match made in heaven Read More

There are 3 tips that you need to implement in your sales process to ensure that you will increase sales. Do you want to know what they are? Read More

This leads you into the trap just working n projects and needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. If you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers.

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The Internet has grown from a small network of academics needing a solution to trade analysis right into a world spanning, ubiquitous marketplace and repository for practically every potential kind of information and knowledge. How does a small enterprise keep away from being washed away within the fixed tide of shopping for, promoting and marketers hawking every conceivable item (and a few troublesome to conceive…)? Read More

Raise your hand if you have a website for your small business. Now keep it raised if it is generating a significant volume of prospects o Read More

After eight years of blogging, I have started a new business site for sole traders (sole proprietorship) with a publishing platform called Squarespace. I have used Blogger, Tumblr, Posterous and Wordpress during the years. You are welcome to follow my web journey as I am developing my new site Read More

How do you commemorate Memorial Day? Read Gus Van Horn's post, A One Man Army. Related: My post, My Birthday on Memorial Day Read More

"You are getting sleepy...your eyes are getting heavy." Nope, it's not "parlor-game" hypnosis where you are made to bark like a dog. This is the real deal, and as I've found it recently, it is an EXCELLENT way to bring focus, concentration and increased productivity to work.. Read More

What the bleep did I just see? Was this an omen or a wakeup call? Or just plain weirdness? Confidence and optimism has come up in over and over in business news reports from Ireland, Germany, and China. If the general public is anxious and pessimistic, what do small business owners feel? Embedded in this intersection of optimism and confidence is.. Read More