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Marketing in all its forms is an essential part of small business growth. Here are three tips from award-winning small business owners, who explain how they have improved their marketing efforts by better listening to their customers and critics while leveraging online tools to grow new markets on a tight budget Read More

If you only call a prospect one, you are missing out on a huge opportunity to make a sale. The odds of someone buying off of you after one call is rare, but if you don’t continually call, you will miss out on an 85% or greater chance of getting a sale Read More

I'm a firm believer that in business, as in life, if you are seeking principles for success, look to nature and the creatures with whom we share this planet! From the task-specialization of ants, to the "web-building" of spiders to the "networking" and pack-hunting mentality of hyenas...it's all there Read More

If you've been following white paper postings across the Social Media landscape, eventually you'll run into a hyperlink that leads you to someone's Facebook page where they're promoting a white paper.

Does this make sense given all the other steps a reader has to go through before they can download your white paper?

Read this blog post to find out my two cents worth Read More

You need client testimonials to help grow your business. Testimonials show potential clients that you know what you are doing. Find out how to get testimonials here Read More

“What companies do you think of when I say Excellent Customer Service”? People answered, LL Bean, Disney and Ritz Carlton. All 3 great answers but I wondered aloud why none of them mentioned their own companies?

If you focus just on the interaction of the sale, you will never focus on the experience the customer has around the sale. From the moment they contact your business and all through the process, there are things that you have to focus on or else they could derail that sale and customer retention .
Read More

As blogs become an integral, indispensable part of a modern business, competitiveness and pressure to blog mount! A blog has become an added, highly-effective tool to win over the next client. But the pressures involved in blogging your business to success? "Oh my..." Read More

There’s a lot of buzz on the importance of Search Engine Optimization (SEO) so that your site or blog can be easily found through natural search but why exactly is this vital for marketers? The theory is that the higher a site appears in the search results list, the more visitors or traffic the site will receive; also known as giving the site a greater web presence. Read More

Representatives from the U.S. Small Business Administration and U.S. Department of Health and Human Services discuss the realities of new health care reform and its impact on small business as well as answering some important questions from the public. As with the other video on health care, we'd like to invite some discussion from the BizSugar small business community. Please leave your comments below Read More

The National Federation of Independent Business has put together this video about concerns raised over the new healthcare reform legislation. The reform remains controversial with small business organizations who insist it will be costly and prevent both growth and creation of new jobs. However, supporters insist many small businesses will be exempt from the healthcare mandate and that it will eventually make healthcare less expensive for all business. What do you think. We'd love to hear from the community on this. Leave your comments below Read More