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So, you’ve purchased advertising and you need to provide an image, or have one created. How important is the image you use? Very!! Whether you purchased an ad in print, or online, the visual aspect is very important, critical even.
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Provide sales reps the autonomy they appreciate and the personalize rewards and recognition for the small successes they achieve everyday. Read More

Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects. Read More

Publishing blogs and other content on a regular schedule makes your brand consistent and easier to recognize! Discover other simple ways to improve your brand’s consistency by reading through infographic. Read More

Your landing page is responsible for conversion rates. To have a perfect landing page, incorporate these 6 must-have features. Read More

Thanks to their dubious reputation as annoying distractions, you may be reluctant to create website popup and popover ads for your own website. Fear not however, there’s lots of evidence that popups increase online conversions in everything from newsletter signups to sales. So with that concern out Read More

There are a number of offline and online marketing strategies that can help boost your business brand and connect with potential customers. Here’s a closer look at four of my favorite tactics and a couple tips to maximize your efforts from them. Read More

Google is known as the biggest search giant in the world. But they also quietly revolutionized startup culture. Read on to find out how. Read More

Doing a balance sheet may seem difficult to the average small business owner, but there are some very real benefits on why you should do one. Read More

Growth is a central tenet of business. Being able to continue on an upwards trajectory means being able to develop and expand healthily, rather than stagnate or falter. But for start-ups, it can hard to find ways to move forward. So what are the best ways to expand a business without having to inve Read More