BizSugar.com › User › prussakov › Voted

Affiliate Management Days SF 2014 is going to be held on March 19-20. The Call for Speakers is open through September 6, 2013. Read More

SEO is constantly changing, so it's important that your website can change its strategies to adapt and remain successful. In the past Google wanted to see keyword rich anchor text as a sort of relevancy-marker, but this was too easy for spammers. Now, this is the exact opposite of what Google wants Read More

Many have hoped that the Marketplace Fairness Act is the (federal) solution to the affiliate nexus tax problem. However, with the MFA “struck in the House,” this Supreme Court appeal is, actually, no less important. As Madigan points out later in the text of the above-quoted mailer “a victory in th Read More

The cost of recruiting a new affiliate will vary depending on 3 factors: (i) the niche in which the merchant is operating (its popularity, saturation, etc), (ii) the attractiveness of the affiliate program (its competitiveness and prospect), and (iii) the type of the affiliate (e.g. many coupon aff Read More

Affiliate shopping plugins and adware hurt everyone in the affiliate marketing channel (besides the software owner). The most significant problem is overriding clicks... Another major issue is that "parasiteware" sets an affiliate cookie even in the case that the customer was brought to the merchan Read More

"When you need a surgery, you go to a medical doctor, not to a plumber whose mother is a nurse and he knows a medical thing here and there (and may even have similar tools). Why, then, when it comes to marketing, would you even think of hiring anyone but a professional?" More in my today's blog pos Read More

Just within the first 40 days of Summer 2013, sad news (regarding new states passing affiliate nexus tax laws) have come from as many as three states: Maine, Minnesota and Missouri. The total number of marketers impacted by the affiliate nexus tax across the country now exceeds 90,000! Read More

For years I've been saying that incentive affiliates do not work well for pay-per-lead affiliate programs. Yesterday was the first time (in 13+ years) that I've seen an incentive affiliate explicitly state it himself (on his affiliate program application). Read More

Per Custora's newest research on e-commerce customer acquisition and customer lifetime value, shoppers who come through affiliates are 8% more valuable than average, being more likely to shop with the retailer more than an average customer. Read More

Today America celebrates its Independence Day. And on this day I'd like to bring you 3 little-known facts about the Fourth of July (that you may find amusing). Read More