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Mobile "showrooming" is on the rise. But the better marketing strategy is not to battle it (you won't win this one anyway). Embrace it! Like Best Buy which announced that it would match the prices of 19 major online competitors, including Apple, Amazon, and Buy.com. Read More

There are at least 4 reasons to do so: (i) to ensure appropriate brand representation, (ii) to avoid marketing channel cannibalization, (iii) to keep the bad apples out (which will prevent smart affiliates from joining your affiliate program), and (iv) not to rely on TOS only (many affiliates won't Read More

The U.S. Senate is expected to vote this week on an Internet sales tax. The proposed law aims to give states the power to require out-of-state sellers to collect sales tax for online sales.

If you think this issue sounds familiar, you’d be right. It’s legislation that has been kicked around for Read More

By overwhelming majority (74-20) the Senate has voted to take up the online sales tax legislation for debate and amendment -- which is a very good news for 75,000+ small businesses, which were significantly hurt due to "affiliate nexus tax" legislation(s) on state level. Read More

Google is closing its affiliate network. As a result, thousands of advertisers are facing the task migrating their affiliate programs to new platforms. My cheat sheet is as follows: (1) do your due diligence, (2) choose platform, (3) negotiate and sign contract, (4) set up the new program, and (5) Read More

In May of 2013 Affiliate Management Days is coming to Europe. The inaugural conference in London is going to be opened by the already-legendary Matthew Wood.

By way of preview, I have sat down with Matthew to ask him a few questions about the current state and future of affiliate marketing. Read More

I ran a basic level split test, serving two identical ads to my blog's readers: one (version A) in a popup, another (version B) as a call to action inside of a blog post dedicated to the subject. The latter outperformed the former one threefold! Read More

Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your affiliate program is built up, the ROI is generally much higher than that of any other marketing venue available. Read More

AM Days is a unique conference geared towards companies’ CMOs, digital marketing practitioners, and everyone who either already has an affiliate program to manage, or is contemplating starting one. Whether you are looking for new sales, leads, memberships or subscriptions, affiliate marketing is on Read More

Earlier this week Interbrand has revealed their ranking of Best Retail Brands of 2013... As I look through the annual report on America's 50 most valuable brands, I am especially thrilled to report that a number of them fuel up right here at Affiliate Management Days. Read More