So you’ve decided to launch an influencer marketing campaign. But you still have some doubts about which social network you should use for the campaign. While it would be ideal to be able to market your brand through every platform available, you have to consider the most cost-effective yet high-RO
Read More
Prussakov voted on the following stories on BizSugar
Why Brands Must Do Influencer Marketing on Instagram
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 2950 days ago
How to Prepare Affiliate Program for Holiday Shopping Season
Posted by prussakov under MarketingFrom http://www.amnavigator.com 2977 days ago
Made Hot by: BizWise on October 17, 2016 4:12 pm
eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of their holiday s
Read More
Google Acquires Influencer Marketing Platform. Implications.
Posted by prussakov under MarketingFrom http://influencermarketingdays.com 2978 days ago
The acknowledgement of influencer marketing's significance has manifested itself in very serious attention from several major players. As you may remember, in early 2015 Twitter acquired Niche. Then, in March of 2016 The New York Times acquired HelloSociety. Now... Google's acquisition of FameBit.
Read More
Interview with Ann Smarty on Influencer Marketing Opportunties
Posted by prussakov under MarketingFrom http://influencermarketingdays.com 2986 days ago
Made Hot by: leonesimmy on October 7, 2016 10:09 pm
Influencer marketing is extremely hard to scale and we know how advertisers and businesses like to scale things down! Influencer marketing requires daily engagement, lots of experimentation and creativity, inventing new ways to achieve results and listening to others too. It’s a diverse process...
Read More
Learn from How Amazon and Walmart Run Affiliate Programs
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 2991 days ago
Made Hot by: centrifugePR on October 3, 2016 9:07 am
One is the most successful online store, the other is the globe's largest company by revenue as well as the largest corporate employer. Both rely on affiliate marketing for a substantial part of their online revenue. This article (as well as the corresponding video presentation and slide deck) dive
Read More
Why Authenticity is the Cornerstone of Influencer Marketing
Posted by prussakov under MarketingFrom http://influencermarketingdays.com 2992 days ago
Made Hot by: problogger78 on October 1, 2016 12:58 am
When it comes to the avenues for carrying the marketing message from the advertiser to the consumer, content creation and storytelling are extremely powerful. However, if we were to discuss the nature of it, true influencer marketing is, first and foremost, about leveraging authenticity.
Read More
Golden Rule of Influencer Marketing: "Give to Get" (Lee Odden)
Posted by prussakov under Public RelationsFrom http://influencermarketingdays.com 2993 days ago
Give to get. Always lead influencer engagement with what the brand can do for the influencer. An empathetic view of influencer collaboration will inspire far more effective outcomes than the more a transactional approach alone. See working with influencers from a long term perspective, not just as
Read More
The Most Important Characteristic of an Influencer Is...
Posted by prussakov under MarketingFrom http://influencermarketingdays.com 2993 days ago
...engagement! As in: (a) the degree to which the influencer is involved with his/her audience, and (b) the involvement of the audience with the influencer’s efforts.
It’s akin to selling solutions to problems versus products. When you come across as primarily focused on helping solve your audie Read More
It’s akin to selling solutions to problems versus products. When you come across as primarily focused on helping solve your audie Read More
Affiliate Marketing Podcasts To Subscribe To
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 2997 days ago
Made Hot by: OpenSourceMedia on September 25, 2016 5:01 pm
Five excellent podcasts by some of the brightest minds of the affiliate marketing industry. All - industry veterans with proven track record of success.
Read More
Influencer Marketing Costs: How to Compensate Influencers?
Posted by prussakov under MarketingFrom http://influencermarketingdays.com 2998 days ago
Made Hot by: blogexpert on September 27, 2016 12:01 pm
There are at least 5 different types of compensation arrangements that are worth considering as you are strategizing your next influencer marketing campaign: (i) monetary compensation, (ii) free product, (iii) pay-per-sale/lead, (iv) pay-per-engagement, and (v) intangible compensation.
Read More
Subscribe