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You can find some of the top affiliates by looking through the available lists of "super affiliates" as well as by browsing network-specific directories. However, there are three important points to keep in mind as you do this... Read More

Instead of having affiliates compete with the brand’s own marketing efforts, have them complement what you do by levering their strengths and expertise. But to achieve this is it is integral, to first (a) understand affiliate marketing’s true place in your marketing mix, then (b) diversify your aff Read More

Grapevine's CEO and Founder, Brendan Lattrell, talks about the shifting digital landscape and influencer marketing's place in it. Read More

Influencer Marketing Days (IMD) is a conference slated for November 14-15 in New York City that intends to address the growing interest in the concept of marketing through influencers.

Is this a trend *you* should explore too? Read More

Affiliate marketing program's success is dependent on everyone's involvement/participation:

* Affiliates are responsible for driving targeted traffic;
* Merchants are supposed to provide an environment within which this targeted traffic, actually, converts into the qualifying actions;
* Affili Read More

(1) Be ready for rules to change. (2) Do not focus your marketing "on rented land." (3) To build truly sustainable income, diversify! Read More

There are three very distinct mistakes you that may ruin your speech. No, not *while* you're speaking; but even *before* you get up on that stage. Based on my previous speaking experience, I've elaborated on them (illustrating each with a real-life story) in this recent interview on Small Business Read More

2014 was a year of some big affiliate marketing mergers, acquisitions, researches, new educational opportunities, and other advances. More in this blog post of mine. Read More

Clearly, not all content types are created equal in terms of magnitude of their impact on consumers' purchase decisions. Expert reviews win it hands down. As Nielsen's study summarized, "on average, expert content lifted familiarity 88% more than branded content and 50% more than user reviews; they Read More

Geno is a successful and well known affiliate marketer, a well published author and blogger but also founder of outsourced affiliate program agency AM Navigator. If that’s not enough he is also the organiser behind Affiliate Management Days a successful global conference series focused on affiliat Read More