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There is no asset more valuable to a company than its brand. Think twice before you threaten a blogger (especially when you caused the situation, in the first place). It may turn ugly. Read More

So how does one spot an affiliate who is hiding behind a sub-affiliate network? There are a couple of solutions. Though a tool (which would allow affiliate managers to streamline policing) is still lacking. Read More

Affiliate marketing conferences may be (1) geography-specific, (2) subject- or topic-specific, and (3) platform-specific. To make the most of each, you want to align your goals and expectations with the specificity of the show. Read More

Landing page optimization tips from Affiliate Management Days speaker Tim Ash: "Less is more. Get rid of text, unnecessary visual distractions and conceptual complexity on your landing pages. Don't expect people to actively engage with your content and wrestle the meaning out of your landing page. Read More

With their post-Super Bowl ad, Esurance did something innovative with the money they saved, as well as bridged the gap between the offline (TV) and the online (Twitter, YouTube, website), but also reaped some interesting results as far as the social media ROI from the TV ad. The results (and how th Read More

So what are you going to do this year to get outside your comfort zone where real success (and magic!) happens? Read More

If you are looking for top-notch content, practical and concrete in use, networking with top brands, and visibility for your own brand, I invite you to the 5th Affiliate Management Days show. Read More

Just as any serious marketing campaign, your affiliate program must be managed. But do you know what exactly to expect from your affiliate manager? 5 key processes: affiliate recruitment, activation, policing, communication, and optimization. Read More

It is a common misconception that AM Days is suitable only for beginner level affiliate managers or eCommerce companies that are new affiliate marketing. The actual reality, however, is that the show was put together to satisfy the demand for a high-level professional forum and conference on all th Read More

After nearly a decade of writing and speaking at conferences, I am excited to, finally, announce that this year I am launching in-person workshops on affiliate management. The first two are scheduled to take place in San Francisco (on March 18, 2014) and in London (on May 12, 2014) Read More