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User-generated content is a big reason why consumers interact more with brand posts on Instagram than on Facebook and Twitter.

Instagram is a lot more than just your user-friendly platform for filtering and cropping images. For retailers, both big and small, it’s a haven for brand promotion via Read More

Imagine this: you publish a blog post that you’ve worked for a full week on. You wrote it, re-wrote it, edited it, and fine-tuned it and now you’re ready to share it with the world.

Naturally, you send a proud announcement to your email list. Only to find that just a few of them even open it, an Read More

Tech adoption is a huge factor in becoming an industry leader.How huge? A recent Gartner study found that industries who self-identify as "tech pioneers" are likely to have double the growth of those who view themselves as "followers," and more than three times that of the "cautious" group."You nee Read More

We get an average of 120 emails every day. Here's how to make your messages stand out and actually get a response.

Emails are so easy to send, but they’re also easy to ignore. With more than 120 messages landing in the average office worker’s inbox each day, making sure yours ge Read More

A look at some brilliant examples of content marketing in India, where organizational goals were successfully met with creativity, faith in the medium and a fair amount of storytelling

Any marketing that involves the creation and sharing of media and publishing content in order to acquire and Read More

Each marketing project has unique requirements, and so you need a competent guide to what tools are out there, who they're made for, and just they can do.

This guide can help you figure out which ones will best help you keep consumers coming back to your website, build brand loyalty, and make sa Read More

B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & Sullivan projects will reach $6.7 trillion in annual revenues by 2020. If you want a piece of that pie, you’ll need a whole lot of engagement.

Typically, those in the B2B Read More

You need three things to create good campaigns and engage with fans on social media:

1.Good content
2.Steady stream of good content
3.Content intelligence

Every minute, we see a heavy downpour of social-media messages, like millions of construction workers pouring concrete down the cement m Read More

Bounce rate is a very simple metric that shows the percentage of people who exit a website directly from the page they landed on. In other words, those are the visitors who view only one page within a website.

Lowering the bounce rate is important, because that way visitors end up spending more Read More

Are you having a tough time tackling your social media content curation strategy? Finding resourceful, relevant content to share with your audience day-after-day can be an uphill battle. Not only is the task time-consuming, it’s also a lot of work for not much credit. Read More