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According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More

If you want to make people buy more of your stuff, find out why they're purchasing in the first place. Read More

If you're still on the fence as to whether to tap in to social media for marketing, below are some staggering numbers provided by Jon Swartz of USA Today that should get your attention: Facebook More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated Read More

Customer service is more than waiting on customers. It includes trying to exceed customer expectations. More common retail and customer service interview questions and sample answers are a good place to start. Customer service is the service provided to customers before, during and after purchasing Read More

Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. It’s now relatively easy and affordable to set up systems of triggered messages that help your leads to progress along the sales funnel. And with an effective social media mark Read More

Social media marketing is almost imperative if your small business or non-profit want to compete in the market; with free tools and a little know-how, you can use Linkedin, Facebook, Twitter, YouTube and others to promote your organization for simply the amount of time that it will take you to sign Read More

If you’re looking for highly targeted traffic for your blog or website, you’ve probably heard of social media traffic. There is no shortage of e-books, free reports and blog posts taking up traffic from social media websites like Facebook, Twitter, StumbleUpon and other social media platforms to th Read More

Is blogging a hype way of building a lucrative business? This question is one which many businesses are asking based on the number of blogs inhabiting the blogosphere.

The answer is no especially when done right.
This is because blogging has so many benefits.
Before diving into the awesome ben Read More

One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email c Read More

Search engine optimisation (SEO), the process of optimising your website to rank more highly in relevant web searches, is a complex marketing strategy. With Google constantly changing the rules and algorithms it uses to rank one website over another, it is important to get the SEO basics right.
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