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Conversion rate optimization software helps automate processes and make sense of data as marketers work to maximize the value of their site traffic. Read More

One question that I seem to get asked a lot lately, is this one; "Should a recent college graduate buy a franchise business?" 9 times out of 10, my answer is no. My reason for saying no has nothing to do with... Read More

Many small business owners do a great job of developing their business plans. They are excellent at addressing the operational and product issues of their small business. In many cases the small business owner’ business plan rivals that of a big brand. However, when it comes to marketing, small business owners often come up short. Here we will discuss how to market your small business like a big brand through brand positioning Read More