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Online marketing and offline marketing have one major thing in common and that is that you have to take action in order to see what works and what doesn’t. Read More

My thoughts on the US Government tapping into Facebook, Google, Email etc. I have always assumed that anything I post to the internet and any device I used to access the internet could be compromised by someone either hackers or big brother. (They could also be subpoenaed at any point and many ISP’ Read More

The secret to a successful brand build... Here’s a little tip, successful brands have less to do with design than they do your message. Read More

Team communication takes active, strategic work. But that doesn't mean it's complicated. You can make it so easy if you focus on the four keys to successful communication. You team will thank you. Read More

Buying a franchise? You don't have to take a hit. Just make sure that you're really a fit. Yes: that rhymed. Please read why it does, and why today's franchise buyer's need to make sure that they ARE in fact, a fit. Read More

Have you used hashtags outside of social media? Have you received an email with a hashtag in the subject line? Read More

Instead of getting into the trap of perfection, strive for constant improvement. This way you are making progress towards your goals and you will feel better about yourself. Read More

By Doug Austin

Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story. This observation pays homage to an Old World mentality of artisans and craftsmen, whose products were a genuine reflection of their art, hopes, dreams, and personal stories. Read More

Does business travel pay off? For a small business watching every dollar, you might expect the answer to be “No.” But a recent research report, The Role of Business Travel in the U.S. Economic Recovery, found that business travel helps drive business sales and growth even in tough economic times.
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42 small business event planning tips from the experts, including some of the organizers of the annual Small Business Influencer Awards. Read More