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The key to building customer loyalty is to find the right balance between the expected and the unexpected. Read More

Face-to-face business networking is a much cheaper way to promote your business than advertising or PR. It is a low-cost activity where the pressure is on your time rather than on your pocket. It's more effective than on-line networking as you build important personal relationships more quickly. Nevertheless, meeting someone just once is unli Read More

Viral marketing campaigns and YouTube videos are much-touted marketing strategies today. But for who? A common complaint from small businesses is how difficult it is to make such strategies work for them. How do you build a viral marketing campaign or create videos that people want to watch when you're in a necessary yet not-so-glamorous industry Read More

Great article about the new Scribd ebook store. Read More

According to Mashable there are 20 hours of video uploaded every minute to Youtube. Hold on one second.. Let me rephrase that for you. Approximately 29,000 hours of online video content are uploaded to YouTube every.. single.. day. This rising trend in uploading of video content is showing a transition with how people are communicating. We are Read More

Think back to some of the best face to face conversations you've had with friends or colleagues. What happened in those spirited conversations? You talked about an important topic that interested everyone. People had definite opinions and feelings about the issue. Each person Read More

It's always nice when you can figure out a way to infiltrate your competitors' operations and actually use them to sell your own product. Google recently added a couple of mobile features that small businesses (particularly online businesses should pay attention to). First, they released Product Search for mobile. What this means, is that users Read More

Yahoo wants to buy some startups, especially social media and smartphone application companies. But would that be the beginning of the end for the startup? Nicholas Carson at Silicon Alley Insider looks at Yahoo's "entire sorry acquisition history" ... Read More

Here are some really great tips to help restaurants - and small businesses - use social media in their marketing. Read More

Sometimes we are so preoccupied with trying to get or have it all together that we forget to ask for support. When you find yourself obsessing over your limitations, ask yourself where you could get support so that your limitations are not a problem. Read More