Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better than the alternative.
Brand equity is built on that customer's direct experience with your product or servic
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Readwacker voted on the following stories on BizSugar
Five Steps to Building Brand Equity for the Small Business
Posted by readwacker under MarketingFrom http://www.marketingprofs.com 5675 days ago
Made Hot by: on September 15, 2008 10:53 pm
3 Startup Lessons I Know Now, But Wish I'd Known Then
Posted by JohnH under StartupsFrom http://www.smallbiztrends.com 5676 days ago
Made Hot by: on September 15, 2008 3:20 pm
After you've been in business a few years you look back. Suddenly everything is so obvious. Too bad all those things that seem so clear now, were not so clear then, when you were living through the early years of your startup.
Here are 3 lessons by Anita Campbell that could have saved her a lot of expense and time:
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The most brilliant outdoor campaign ever!
Posted by melanee under AdvertisingFrom http://www.drewsmarketingminute.com 5676 days ago
Made Hot by: dreamwithdeadline on September 12, 2008 4:13 pm
Here's an outdoor campaign that broke all the rules in all of the right ways.
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Simple Email-Postcard Strategy - Not Incentive - Brings Back 15% More
Posted by JuliePower under MarketingFrom http://www.marketingsherpa.com 5678 days ago
Made Hot by: on September 11, 2008 4:51 am
When retention rates started sinking, this organization sent a postcard to members saying "Please Come Back. What can we do to get your back?" It worked.
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Cooperation versus competition
Posted by HeatherSmithAU under StartupsFrom http://www.flyingsolo.com.au 5680 days ago
Made Hot by: on September 9, 2008 7:56 pm
This story discusses the benefits of business cooperation. Your business competitor does not have to be your enemy. You can exchange clients, referrals, IP, and assistance during busy periods. Grow your business with your competitor. Even the CEO of COKE and Pepsi play golf together.
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'Generation V' Defies Traditional Demographics
Posted by ginalee under NewsFrom http://www.marketingcharts.com 5713 days ago
Made Hot by: on August 8, 2008 6:50 pm
The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called “Generation Virtual” (Generation V).
Unlike previous generations, Generation V is not defined by age, gender, social class or geography.
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Moms Can Have It All — They Just Can't Do It All
Posted by SmallBizGirl under ResourcesFrom http://www.msnbc.msn.com 5713 days ago
Made Hot by: on August 8, 2008 8:32 pm
I'll tell you right now that you'll never get it all done. Your inbox will always have e-mails, you'll always have dirty clothes to wash and your nightstand will always contain unread books.
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Flex time can be on small business' side
Posted by SmallBizGirl under Human ResourcesFrom http://www.msnbc.msn.com 5713 days ago
Made Hot by: on August 8, 2008 6:50 pm
While it's still pretty much the norm for American workers to mold their lives around their bosses' schedules, many small business owners are giving employees flexible work hours, allowing them to take part in outside activities such as grad school, charitable work or second jobs.
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Another Advertising Option: Product Placement | SmallBusinessNewz
Posted by SmallBizGirl under MarketingFrom http://www.smallbusinessnewz.com 5713 days ago
Made Hot by: on August 8, 2008 6:51 pm
While it's unlikely that you'll get Miley Cyrus or Christian Bale to endorse your small business, you
can aim for local television or blogs for product (or service) placement.
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Proposed ADA rules would affect millions of small businesses
Posted by TimJustus under LegalFrom http://www.washingtontimes.com 5714 days ago
Made Hot by: on August 6, 2008 2:05 pm
Millions of businesses and other public facilities would be affected by proposed regulatory changes under the Americans With Disabilities Act, the milestone 1990 civil rights law that prohibits discrimination on the basis of disability.
The proposed regulations address a wide range of facilities, including access to courthouses, drinking fount
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