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Time to get moving, it looks like February, but it feels like April, unless you get on track with prospecting. Read More

In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips. Read More

Tis the season for socializing at the annual office holiday party. As you attend the affair keep in mind that the company sponsored office party is still a business event. It is an extension of the workplace and provides social interaction at the business level. Below are some tips for using the company sponsored party to your career advantage. En Read More

Small businesses are notoriously lax about their collections processes. Many worry about imposing strict payment policies or chasing deadbeat customers for fear they'll lose potential business. What's more, collecting money generally isn't too problematic when times are good. But when the economy is bad, businesses that aren't savvy and ag Read More

Whether you are a search engine optimiser, a web master or you simply want to know how search engines work, you need to know about Google page rank. This article explains how Google determines trusted sites and elaborates on some of the factors in detail including the PageRank algorithm. Read More

Fitch Ratings is calling for the weakest holiday season in the past twenty years for retailers. For 2009, Fitch expects that these trends will continue as consumers curtail discretionary spending and look to maximize value. Emphasizing value is the key that I would take away from any of this. It's time to make customers understand what valu Read More

The Yahoo! Green study found that more than three-quarters (77%) of consumers consider themselves to be greenies and just over half (57%) have made green purchases in the past six months. But, that is not to say that all green consumers react the same way to ads which may create a quagmire for marketers. Here are a few tips. Read More

What happens when the insatiable drive for profits permeates the culture of an organization? Eventually you forget whose business you should be taking care of--just ask Office Depot. Here's can you do to avoid the high cost of broken trust. Read More

The thing with all this talk about social media and how it changes marketing is that I don't think you're going to like it. I don't think the end state is what most companies are thinking about. Google doesn't buy other companies because they seem neato. Pepsi doesn't want to talk with a few hundred people at a time, do they? It's just that all th Read More

It takes three times more effort to get business from a new customer than from an existing customer, yet we're all obsessed with pursuing the next deal. Read More