Google has decided that it will no longer prohibit businesses bidding for keyword searches of trade marks owned by competitors. In effect, a Google search against a household name may result in a rival business topping the results. Trade mark owners, therefore, will have to outbid competitors if they want their ads to be at the top of the search
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Readwacker voted on the following stories on BizSugar
Google's New Trade Mark Policy May Affect Your Brand
Posted by mona19 under MarketingFrom http://www.b2bm.biz 5614 days ago
Made Hot by: on November 14, 2008 2:24 pm
The Neuroeconomics of Sales: How Buyers Really Decide - by Paul Cherry
Posted by DorianKTB under Customer ServiceFrom http://www.myarticlearchive.com 5615 days ago
Made Hot by: on November 13, 2008 11:18 pm
Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level.
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Get the Stuck Sale Moving, by Paul Cherry
Posted by DorianKTB under SalesFrom http://www.eyesonsales.com 5615 days ago
Made Hot by: on November 13, 2008 11:18 pm
Fence sitters can take up inordinate amounts of a salesperson's time and energy, often with little to show for it. But some of the best customers are also slow to decide, especially in the early stages of a business relationship. Use this three-step approach to sort out real opportunities from dead-enders and get the sales process moving — or fig
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$12.4 MM for Your Site? 9 Factors for the Major Bankaholic.com payday.
Posted by scottfox under StartupsFrom http://www.scottfox.com 5615 days ago
Made Hot by: on November 13, 2008 7:04 pm
1 man website Bankaholic.com recently sold for $12.4 Million dollars cash. Here's how Johns Wu (the guy behind the site) did it.
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Dumb Things Small Businesses Do #4: Thinking It's About You | Remarkable Communication
Posted by himangim under Online MarketingFrom http://www.remarkable-communication.com 5615 days ago
Made Hot by: on November 13, 2008 7:03 pm
I had a salesman in a car dealership lie to me once about having an add-on product in stock, because he didn't want the hassle of going to dig the unwieldy item out of the store room.
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Virtual Assistants - Outsource to Grow Your E-Business Podcast Interview
Posted by scottfox under Human ResourcesFrom http://www.scottfox.com 5615 days ago
Made Hot by: on November 13, 2008 3:29 pm
Informative hour long interview and downloadable MP3 podcast by Scott Fox, author of Internet Riches (me) with Tawnya Sutherland of VAnetworking.com, the largest online community for virtual assistants.
Learn:
- how to find and use a qualified Virtual Assistant in your business
- the types of administrative, project, and marketing tasks where
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A hilarious way to build buzz about a website
Posted by morecowbell under Public RelationsFrom http://www.mediapost.com 5615 days ago
Made Hot by: on November 13, 2008 2:28 pm
Flossie.com, a New Zealand-based, female-centric Web site full of fashion, beauty, sex and dating, entertainment and career tips, recently launched.
In an effort to convey the site's abundance of content for women of all ages, Flossie.com launched a campaign on a busy New Zealand street using a vending machine that dispensed living, breathing,
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Google Updates Quality Score, Criteria for Paid Search Listings
Posted by suzyQ under Online MarketingFrom http://www.marketingvox.com 5615 days ago
Made Hot by: on November 13, 2008 3:28 pm
Google has made two major changes to the AdWords algorithm to improve the quality of the calculation and render it "fairer."
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How the Financial Crisis Benefits Bloggers
Posted by rupalik under Online MarketingFrom http://www.copyblogger.com 5645 days ago
You're not thinking of scaling back your online marketing efforts due to the panic in world financial markets, are you? If so, I think that would be a big mistake.
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iPerceptions says current ad formats ineffective
Posted by suzyQ under Online MarketingFrom http://www.bizreport.com 5646 days ago
Made Hot by: on October 13, 2008 11:36 pm
Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study.
iPerceptions' latest survey into which ads are being clicked on, and by whom, appears to suggest that good old-fashioned text ads are the most likely to be clicked.
The research firm found th
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