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Few business leaders see what actually happens as a customer moves from one interaction to another or from one face of a business to another.

Failure to align customer experience channels such as phone, chat, online, and in person can result in a two-faced business.

Do you know how your cust Read More

An entrepreneur is literally “one who creates a new business.” The best new businesses are ones that have never been done before, so mastering creativity and recognizing creativity are key skills and mind-sets. But how does one recognize and nurture creativity in a person or team? Read More

Google has confirmed that there’s a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally cli Read More

With all the headlines and buzz, many businesses and nonprofits have heard about data marketing and now they want to jump in. But it’s not quite that easy. Read More