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E-mail marketing is a great way to turn your visitors into subscribers.

If you wish to run email campaigns for the first time, you must be aware of the different platforms to use. Each has their own pros and cons.

But did you know that you can run an email campaign using Gmail?

The post c Read More

Entrepreneurs are often inundated by too much data. You need to cut through it in order to make strong decisions from it.

At least 2.5 quintillion bytes of data is produced every day (that's 18 zeros). In 2012, the entire World Wide Web was estimated to contain approximately 5 billion gigabytes Read More

Winning customers as an entrepreneur in a startup has many parallels to a young army trying to penetrate some formidable new and unfamiliar territory. You need a strategy as well as a goal, and you need to pick your battles well. Even in this age of purpose before profits, a business won’t survive Read More

I recorded my conversation with Ivana Taylor with Call Recorder and Samson Meteor USB studio microphone, on August 6. Show notes:

00:00 Ivana Taylor's Twitter profile @DIYMarketers.
00:01 Anita Campbell of Small Business Trends.
00:05 [Editor's note: Paper falling on the microphone…]
00:05 TB Read More

Do you think you have an utterly unique product? Here’s the truth; you probably don't, and that’s not a bad thing. Some of today's most successful products aren’t all that new, original, or unique. True, you need to be innovative and flexible to succeed, but you don't have to reinvent the wheel.
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How do you generate more clicks and sales? Hint: personalization.

Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Read More

In this day and age everyone needs to be concerned with the security and privacy of their customers. But do you know different customer groups view what's secure and what isn't secure -- differently? We're sharing 3 ways retailers can improve confidence within the military community and protect the Read More

Today, I decided to take the challenge and write a step by step guide to set up a blog in detail. It’s not just one reason to write this guide, but I get so many emails from newbies to help them start their blog. Read More

Finding the blog submission sites isn’t a tough job, but finding the best ones is indeed a time-consuming task. But don’t worry, I am listing Top 10 blog submissions sites in this blog posts. Here are they:
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According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More