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Website leads generated from inbound marketing are 60% less costly than those from traditional advertising. When it's time for a company to redesign their website, consider these 5 inbound marketing actions for better inbound marketing results. Read More

Here's a list of seven handy tips to make your website a more effective tool for sales lead generation. These steps will help you start your optimization efforts or diagnose the lack of sales leads from your website. Read More

A Simple CRM Solution helps to manage a company’s transactions with its clients and promote its marketing vision. CRM is to find new clients, retain the existing ones and entice former clients back while reducing the cost in marketing. Read More

This article explores the often overlooked practice of putting contact forms on key pages of your web site -- the best way to generate leads from your existing web site. Read More

This title isn’t some cynical reference to Big Brother. It’s about the first, basic layer of scrutiny that potential customers give YOU: small businesses, consultants, freelancers and entrepreneurs, and you may not even know it. Read More

Could it be that some salespeople are more effective than others at calling and gaining appointments with C-level executives? There is no reason that you, as a professional salesperson, cannot pick up the phone and call C-level executives, providing you have great ideas (and you do have great ideas!). Read More

This blog post shows you a process to follow to prune contacts from your e-mail marketing database that never respond, saving you money and reducing your spam complaints. A case study is also included. Read More