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You may have great buyer personas and a knockout marketing plan, but if you're not surveying effectively, you could be missing out on crucial data. Read More

If you want to encourage people to come back to your blog, an email list is the best way to do it. And one of the best ways to grow your list is using the content upgrade technique. This post will show you how to get started. Read More

If you're on the hunt for a franchise to buy, there are 3 important words you need to know about-and avoid. To see what they are, and to save yourself a future headache or two, read this franchise blog post. Read More

The Burger Shack opened in 2012. The restaurant was established with the aim of using local vendors and high-quality ingredients to make fresh, natural and healthy burgers. The Burger Shack competes effectively against huge numbers of fast food chains within several minutes’ drive. Read More

Product packaging design acts as a gateway to the product you're selling, and it's often your first (and only) chance to make a strong positive impression. Here's how to get your product packaging right from the beginning. Read More

I started a new series on YouTube called "Secrets of Social Media Success". In this series I'll be letting the cat out of the bag about how I get my content shared on social media like crazy! In this video I talk about Viral Content Bee. Read More

The benefits of plain language are huge; the costs of complex writing are equally huge. This case study looks at how we can improve readability just by replacing a few common complex words with simpler alternatives. The results are impressive. Read More