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This article is an in-depth explanation of what to write on a brochure and how to design it to attract more customers. Because, even brochures play a vital part in your business marketing strategy no matter if it's a home business, SMB or a big one... Read More

If you are not yet familiar with the new Facebook Custom Audiences program, this post explains some of the details of one of Facebook's newest advertising features. Custom Audiences allows advertisers to target potential customers in a very different way than other advertising and marketing approac Read More

Anyone that has a blog knows there are times that it is very difficult to come up with things to write about. Sometimes you just don’t have time to write, but need to create a post quickly. I am going to tell you how I use the free, non-business version of Evernote to keep blog posts flowing and th Read More

As Pinterest continues its rapid growth, quadrupling from 9 to 40 million users in 2012, many businesses and marketers are struggling to maximize their brands' potential on the site. And with consumer pins and repins climbing into the hundreds of millions, the opportunity for advertisers to reach Read More

From pay-per-click campaigns through search engine optimization to social media marketing, many online advertisement methods are available to small business owners today. While some of these methods can help bring you more customers and boost sales, others will end up as duds.

That said, note th Read More

The “24-Hour Rule” Should Be Law in Business

http://www.expertsandempires.com/blog/why-a-24-hour-rule-should-be-law/

Before you “go after” someone with a seething email, a nasty voicemail or a hateful eyeball-to-eyeball confrontation…WAIT. Here’s why: Read More

The Microsoft 365 ProPlus has many features of interest to businesses of many sizes including small busainesses. New features include the Microsoft update's ability to be delivered on up to five devices including mobile. This allows you to access your data and documents from just about anywhere wit Read More

While content volume is important, especially in the B2B marketing world, churning out low quality content that no one will link to, like, comment on, or (in all actuality) even read is just a waste of time. Sure, this kind of content is cheap and easy to come by. But at what cost to your business? Read More

When managing small scale marketing campaigns, people can make use of tools such as AdWords. This can effectively help them in controlling one or two campaigns. However, those who want to manage a number of campaigns should opt for a more affordable and practical strategy. Read More

There are many employees out there to whom the promise of self-employment aka freelancing aka independent consulting (all of whom are ultimately small business owners) seems extremely appealing (particularly with a comfortable pair of pajamas). You might crave the feeling of accomplishment that i Read More