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How do you calculate the dollar value of a shared meme from your Facebook page? How do you determine the expected RoR on a newsletter subscriber? How do you assess the impact of a prominent retweet to your bottom line? How do you nail down the contribution of a new logo to your profits? Read More

If you want to achieve something meaningful in life, then staying focused is key. With social media, an avalanche of emails, or smartphone notifications, it is so easy to get off-track. Saying nothing about the attention span which is shrinking over time.
But the principle remains unchanged: if yo Read More

Marketing Automation is rapidly transitioning from cutting edge new technology to an absolute “must have'” for all businesses. Whether you work for a B2C company wanting to send reminders to convert site visitors interested in your products or a B2B company who needs to nurture leads along a compli Read More

According to HubSpot research, B2B Businesses are now shifting their budgets toward inbound marketing. If you're a B2B business, you can leverage it through these 5 ways.
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Your smartphone and your iPad are now shopping devices. Marketers have already taken notice. They are turning their social media channels and websites into e-commerce stores ready for selling. Facebook, Instagram, Pinterest, and Snapchat are online stores and customer service platforms. Read More

Are you losing out on customers even before they see all that you offer?

That’s probably because they didn’t understand where to go from the home page, didn’t find what they were looking for or simply didn’t feel the purchase was worth making at that moment. Either ways, website admins Read More

Ever heard of a website which isn’t accessible that has made it big in the industry? Nope. It’s unheard of.

You cannot be reaching people from all walks of life if your site isn’t one that can benefit everyone, especially those who are disabled.

The thing is, the majority of people who sit Read More

Business conferences are a mixed bag for most professionals. They’re exciting, because they’re big to-dos that often take place in fun cities with opportunities for entertainment and play. They’re intimidating, because there’s a lot on the line for your business. And most of all, they’re stressful, Read More

Blogging is a huge topic, and there's always something new to learn. In this post, you'll find a collection of stellar bloggers that can help you up your game. You'll learn everything from content marketing to business and entrepreneurship. Read More

The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason.

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