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Sam Gibbs, Senior Vice President of eHeathInsurance, has a keen understanding of the shifts in how people search for and buy health insurance and is skilled at explaining the complexities of health insurance to consumers. Read More

Let me start by giving you some back story to this post. I read and pointed out on twitter an article from Fast Company - here's the tweet - @ducttape: Are You Building a Consumer-Facing Company? http://su.pr/2XxE7B the customer vs culture debate rages on. The gist of the article is that sometimes you have to bend to make sure the customer is ulti Read More

Building a brand online isn't easy for most small and midsize companies. But the bright folks over at Search Engine Land have some useful and inexpensive tips. Read More

EBay's Seller's Challenge contest lets EBay entrepreneurs vie for the chance to win $25,000 in cash. Sellers have to submit business plans and one-minute videos to become eligible. The winners in four categories are chosen by public votes on their submissions. Find out how several EBay sellers are dealing with drops in sales and what they're do Read More

Aside from individuals creating personal profiles and engaging in the Facebook community, business users can also create a Page for their business. Read More

It is one thing to be IN business and another to DO business. It is sometimes considered glamorous to be in business. It makes us feel important and independent, but business is more than that. To be able to say, “I'm in business for myself” or “I have my own business,” is a real accomplishment for some. However, that accomplishment is short-lived Read More

In with the new; out with the old. There's a new Big Three driving our economy now. They are Curiosity, Imagination and Failure. Read More

Whilst there is no doubt there are many more than nine marketing mistakes to avoid, these are ones that could be holding back your marketing success and are really quite simple to avoid. Read More

Twitter is really awesome. You might want to check out this stunning stats and study it and make it the most of it. Read More

Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that's been happening over the past 2-3 years and of course, because it's the essence of what we've been doing at To Read More