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A stunning percentage of small businesses don't measure their marketing programs. This downloadable guide will help you with some simple ways to start measuring (and improving) your online marketing programs. Read More

Customer loyalty work for small businesses as well as large ones. Here are some tips to help make your efforts connect. Read More

Here are classic mistakes businesses make with email marketing. Learn what to avoid, and what to do instead. Read More

See how the Stamford Symphony started a successful mobile marketing program with QR codes and reached their target markets. Read More

A recent blog post implied that there is a great debate around QR codes, asking whether they were “in or out”.

This reminds us of a well-known quote from one of Europe’s most successful soccer coaches: “If you’re in the penalty area and don’t know what to do with the ball, put it in the net and Read More

Whether from a lack of experience or a lack of time, small businesses that aren’t using direct mail are missing out on a potentially significant source of local business. Here are some tips for getting started. Read More

If you don’t find a way to automate or delegate your business will stagnate. On the other hand your clients expect and deserve your involvement in certain areas of the business. Read More

It's important to understand what customers think about your business. Surveys are one of the easiest ways to get that information. Here are some tips on conducting better customer surveys. Read More

Melinda Emerson offers some of her wisdom on when and how to contact your customers to keep them engaged and purchasing more from your business. Read More

It's almost Father's Day. Author Nicole Fende shares some of the small business lessons she learned from her dad. Read More