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Maintaining work-life balance is key to your happiness as a small business owner. Read up for some information on how to achieve it. Read More

The need to improve your SEO is an important topic for small business owners. Fortunately, it doesn't need to be overly technical. Read More

The question is no longer WHETHER your business should be using Facebook. The question is HOW your business should be using Facebook to connect with customers.With 8 out of every 10 online minutes spent on a social networking site (look where we are right now), small business can no longer afford n Read More

For a business to succeed, it's critical that it have a keen understanding of the needs of its customers. Gathering customer feedback can take many forms. The attached article offers a few forms of feedback to consider. Simple surveys and customer comments can be very easy ways to gauge a customer Read More

If you increase real estate referrals, you'll sell more properties with a lower cost of acquiring customers. Read More

If you're like many of the marketers I know, then your first reaction is one of personal offense when one of your email subscribers opts out of your list. Criticism can be tough, but it also presents a valuable learning opportunity. The attached article shares some ways to analyze opt-out data to i Read More

QR codes are popping up everywhere in the retail shopping experience. Companies such as Best Buy, Toys `R Us and others are making QR codes part of the everyday shopping experience. Here are some best practices for using QR Codes to motivate retail shoppers. If you own a retail business, then this Read More

Your website homepage is often the first page new visitors see, so it's your opportunity to grab potential customers on the way in. Here are 5 tips to make your homepage work harder. Read More

A regular email newsletter requires a significant amount of thought and planning. Having relevant content and product offers is never easy. Many businesses actually stress over identifying content for email newsletters. The attached article shows how an ordinary calendar can provide inspiration for Read More

Business blogging is a hot topic at the moment. Many businesses know that blogging can be a great way to attract organic traffic to their website, but they struggle to find the consistent time. Factor in a lack of understanding about measuring the business value behind blogging and the entire proce Read More