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Customer referrals are crucial to the success of any small business, but especially to local retailers. It all starts with delivering a great in-store experience built upon a great location, friendly customer service and a relevant selection of products. If you deliver on those things, then it's po Read More

The phrase "direct mail is dead" has become a bit of a marketing cliche. While I agree that I generally pay less attention to direct mail than I did years ago, I seem to receive just about as much mail volume as ever. Anyway, the attached article offers some tips on getting more from your targeted Read More

Connect email marketing and social media marketing . Studies show people who use one more use the other more, so you can easily grow reach. Read More

An email marketing program is only as good as its strategy. Here are a few tips on some event-based triggers that should be included in your business' email marketing strategy. Don't let the rush to "get stuff out the door" distract from the larger plan. Read More

Mobile marketing isn't necessarily rocket science. It still follow some basic marketing best practices applied to a newer channel. Rohan Gandhi offers several tips to help focus those who are looking to get started. Read More

Is your business using QR codes in marketing? If so, then how much planning goes into that process? In this post, Rohan Gandhi offers some tips that may help you get more from your QR codes efforts. Read More

Is event marketing an appropriate part of your business' marketing mix? Rohan Gandhi offers some advice on when your business should consider event marketing to get new customers. Read More

Small business automation can save time and grow profits. Find out how to make the automation decisions that are right for your business. Read More

Need some QR code campaign ideas? Check out these two big, successful campaigns, and use the core ideas for your business. Read More

Content can be the biggest hurdle to regular marketing for many small businesses. If you suffer from or fear writer's block, then this article offers several places to find relevant content in a pinch. Read More