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After looking at hundreds of online shops and providing critiques for many shopowners, I see the same mistakes being made over and over again. Here are some common newbie errors when launching an online store Read More

Comparing a website to a hot tub may not be everyone’s instant metaphor, but it’s pretty appropriate. Any website owner who’s been online for a while will appreciate some of the similarities. From SEO to basic maintenance, there really are similarities. Read More

Promoting your business has never been cheaper or easier than it is today. We are not so much a global village but a giant neural network interconnected through social media.
Here's the first installment of 15 promotional ideas to build your business and brand. Take a look to see how these will Read More

From keyword optimization in website content to social media sites, these SEO tactics help get more website traffic and improve search engine page ranking.


Good search engine page ranking with relevant keywords is the key to getting more traffic for your website. More website traffic increases Read More

Technology is an important piece in the puzzle and is significant to a smooth running marketing and IT infrastructure.
Marketing doesn’t work efficiently if you don’t have the proper technology to support your initiatives. The process needs to be effective, where the results can be organized in a Read More