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As the end of the year approaches, some of us find ourselves overwhelmed by top 10 lists, the shopping masses and endless renditions of Winter Wonderland. Businesses, on the other hand, tend to experience a slowdown, which makes it the perfect time for small business owners (when not partaking in Read More

It all starts and ends with the visitor’s experience on your website. In order to keep people coming back to your website the experience needs to be what they expect and if just one of these elements listed below is missing it can cause the visitor to leave and never come back. Read More

There have been different processes on how to plan an effective advertising campaign for small businesses. It all depends on the system that is adapted by the marketing/advertising personnel you have or the advertising agency you hired.

If you have been working in the advertising industry... Read More

Today marks the beginning of December, which means that the holiday season is well underway. In shopping malls across the country, Christmas decorations have been up since October 1st and radio stations such as B101.1 have been playing Christmas music 24/7 for the past several weeks. In addition, Read More

Did you know that of the 220 deaths on Mount Everest most occur on the way down. That's right, in Business and in scaling the world's highest peak, getting to the top is oftentimes only half the battle.

A look at achieving success and maintaining it... Read More

Read about some of the reasons and benefits of getting up earlier than most and establishing a routine. Many will frown upon the thought, but there are some great benefits to being an early riser. Read More

There are many benefits when it comes to being a freelance writer, or any type of freelancer for that matter, but there are also a few hardships that come along with the job. Remember, the sweet is never as sweet without the sour. The biggest hardship of all is the unpredictability of income. Read More

One of the primary challenges facing a small business owner is uncertainty about the future. (It is also what makes entrepreneurship exciting). We may have an amazing product or service, but we can’t be sure whether this will actually translate into a profitable business model. A budget is an exc Read More

Justin McCullough touches on 10 points of interest as a sales professional. Which of these do you agree with? Disagree with? And why? Read More

As we head into the holiday shopping season, retailers are hoping that we are ready to spend some money. It looks promising: Last year online spending for Canadians surpassed $15 billion, most of it done using credit cards. A similar trend is happening around the world. Read More