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By now we all know that first impressions count.

People make up their mind fast – the common advice you hear is the 7-second rule: You have seven seconds to make your first (and somewhat lasting) impression. Newer research indicates that you might have even less time. A lot less. 1/10th of a sec Read More

Many businesses are moving away from standard performance reviews. Is it time for you to take another look at how your company evaluates employees? Read More

Learn in the podcast or blog article below what’s should be behind your marketing strategies and some ideas on how you can make it easy for your customers to buy from you either online or offline so that you can maximize your revenue and profits. Read More

Does the copywriting on your website sound more like you're trying to sing bad karaoke than adding a fresh new voice to the industry? Here's how to tell and why it matters. Read More

Startups are like roller-coasters. If you run or work at a startup, you experience many highs and lows and you can’t always anticipate what’s ahead. Education and experience helps us to overcome many difficult situations, but education and experience are rarely enough. Why isn’t education and exper Read More

When it comes to social media, Facebook is undeniably king. That’s why businesses bend over backwards to try and engage with users via the social media platform — and it’s also why they’ve been working hard to take advantage of Facebook’s video capabilities.
With the launch of the new Facebook con Read More

Email is crucial to running your business, so how can you cut back?

The following steps go beyond the basics, showing you how to create systems to get organized and keep your inbox in check.

What would you do with a few extra hours every week? Here’s how you can find out. Read More

Writing is writing. We can all share information, stats, data, news...but anyone can do the exact same thing. In order to grab an audience that is specifically interested in what you have to say, you have to step up the game. What is going to make you unique so you can cut through the massive amoun Read More

Managing a B2B content marketing campaign can prove to be difficult without the proper management tools. A management system doesn’t have to be cumbersome or complicated to provide powerful operating solutions. Read More

Getting your content to “go viral” seems like an impossible job nowadays, especially if your online reputation or following isn’t that developed right now. Although you have access to all of the tools you would need and you have some brilliant ideas, your content fails to gain traction. Read More