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Every B2B marketer would love to hit a homerun with every piece that they write. They would love for every marketing campaign that they are behind to be a rousing success. Is this likely to happen for anybody? Probably not. There are too many variables to ensure that every effort is a success. Read More

Study these 30 awesome Twitter ad examples (and actionable tips you can copy) before spending anything to set yourself up for success from the get-go. Read More

Back when we started NinjaOutreach (a year and a half ago), we knew that we would need a bunch of different tools to help us move forward with achieving our goals.

We started with a few tools, mostly free ones (Trello, Zopim, Freshdesk, etc) and now it has grown to over 30 and counting. We might Read More

Fiverr is the largest creative services marketplace in the world, according to Aimy Ngo, business development and market strategist at Fiverr. She recently sat down with me in an interview to explain what has made Fiverr such a thriving creative services marketplace. Read More

There is a relatively new app that people are finding on their own, but they’re doing so in droves. It’s the app Telegram, a social media messaging app that allows so much more functionality and purpose to its users than many of the currently most known messaging apps. Read More

Let’s get this straight, “share your content on social media” is not a content distribution strategy. The data is depressive; More than 50% of blog posts sampled by BuzzSumo and Moz had 2 or less Facebook interactions (shares, likes or comments). 50% of the articles had 11 or less Twitter shares. Read More

Any company that plans on making it big needs an arsenal of powerful tools.

Leads, conversions, traffic and engagement are key parameters that measure online success.

There are highly effective technologies available to ramp up the efficiency of every task needed to find clients and close de Read More

Live chat support is considered a staple of customer service, but it’s also an important piece of the marketing puzzle. In fact, live chat is even more valuable when integrated into your marketing strategy framework. Read More

If you’re not using Snapchat for marketing, you could really be missing out, especially if your target audience includes millennials. The platform has been steadily gaining traction with younger consumers. And since a lot of brands are still hesitant or unsure of how to use it, Snapchat offers you Read More

Email marketing being the best channel to directly communicate with existing as well as prospect customers, is still a part of many business strategies. But as the years pass by and the need for relevance increases, the challenges for executing a successful email marketing strategy only increase. Read More