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Effectively managing all of the social media channels and options can be overwhelming, especially on a budget or with a need to focus efforts on the business itself. Few would argue with the need to take advantage of social media marketing as a low-cost, high-reward way to drive traffic and reach p Read More

Marketing on the Internet isn't as similar to regular marketing as many would like to believe. The "culture" of the Internet has a fairly consistent history of being skeptical about most commercial endeavors and also has what some might call an over-sensitive sales pitch detector.

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The business plan for strategic growth is about core business decisions, steps, metrics, and making things happen.
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A few weeks ago, one of my clients contacted me after losing her first newsletter subscriber. She thought she had done something wrong and wanted some tips to get that subscriber back. “The content may have rubbed them the wrong way. Who knows?” Read More

Even if you’re the best blogger in the world, you’ll lack readers if folks can’t find your posts online. How do you lead readers to your posts? By promoting your blog in as many ways as possible. Read More

If you’ve been wanting to get into the social media game but aren’t sure if you can handle the plethora of platform options, this is the blog post for you. Your small business can get good business from connecting with customers via social media, even if you don’t have tons of time to commit to spe Read More

Marketing stacks have transformed into vital tools for content and marketing professionals, as these marketing stacks contribute towards higher sales and greater returns for businesses online. A stack is a cluster of technologies utilized by sellers and marketers. Read More

There are over 1.5 billion people on Facebook alone. With such a number, you can find your target audience and build a brand name around them. It might, however, not be as simple as that. You have to do more than just connecting with your customers on social media. It takes a unique kind of marketi Read More

Have you ever wondered why your rankings suddenly drop? Everyone is scurrying over to Google News trying to figure out if it is an update, but usually, it is something completely unrelated. We learned this first-hand. Recently, we had a drop on one of our pages for a “magento SEO” related keyword p Read More

We’ve put together a list of legendary customer service stories from 2010 – 2016 —a testament that it’s stories like these that are remembered and shared over and over again. Read More