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User personas are like the secret weapon for creating content that converts. This guest post from Jake Peters goes over solid strategies and techniques for developing solid user personas for your business. Read More

Are you having a tough time tackling your social media content curation strategy? Finding resourceful, relevant content to share with your audience day-after-day can be an uphill battle. Not only is the task time-consuming, it’s also a lot of work for not much credit. Read More

Hear from 4 copywriting experts about how you can make your copy stand out and convert. This is an excellent resource-stuffed interview from Gab Goldenberg containing ideas, tips, and tricks that you can start using today. Read More

Marketing content in today’s fast-paced world has never been more exciting and challenging. As the competition continues to heat up, the battle for domain authority and page ranks rages on. We use the latest figures, download the latest apps—anything we can do to make sure our site is great. Read More

Thank you pages don't have to be dry and dismissive. In fact, you can bring that new customer further into your sales funnel just by saying the right words. Here is a tour and a critique of some great thank you pages. Is yours performing up to snuff? Read More

The rise of inbound marketing has brought both challenges and successes to marketers. According to recent research by Forrester, chief among these challenges for B2B marketers is getting anonymous prospects online to identify themselves. Enter the glorious lead gen form…. Read More

Let me ask you a simple yet crucial question. How well do you know your customers? Some marketers claim they know their customers so well that they can guess what they want to purchase in just one hint. Well, that may be possible for some. Read More

In the big game of marketing, engagement is king. And when small businesses are competing against global corporations with million dollar budgets, small business must create a strategy that levels the playing field.

By measuring the key performance indicators (KPIs), small businesses can see whe Read More

Selling is not about theory; it is about practicality. Here are five practical tips on how to sell anything, courtesy of five experts who have the know-how. Read More

Angel investors are still the lifeblood of early-stage startups, despite the surge of activity in crowdfunding and an increasing early interest from venture capitalists. According to the Angel Capital Association, at least 300,000 people have made angel investments in the last two years, totaling $ Read More