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Google text ads take up a lot of real estate in Google searches. Are you crafting the most effective ads possible? Here are some tips, tricks, and hints for getting the best possible outcome from your Google text ads. Read More

Here are some of the common practices people seem to follow on Facebook, Twitter and Google Plus, which ones are worth and which are plain myths.
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How can you make social media be advantageous to you in the workplace? Read on to learn about 5 ways to increase productivity with social media. Read More

I manage guest blogging opportunities for several clients, and it can be a challenge to keep up with which topic I’ve pitched for them, and where. Read More

Planning an event is never easy. There is so much to think about and very often it can seem a bit overwhelming. If you’re a business and you’re not using social media to promote events you could be missing out on a huge opportunity. Read More

Leaving comments on blogs used to be a good thing but now it seems most of the comments I see are rubbish! What went wrong? We used comments for blogger outreach, to connect with each other, to answer questions from our readers, build relationships and grow our community. Read More

43 expert bloggers weigh in.

Learn from them, and then possibly steal their best social media marketing strategy for 2016. Read More

Companies consistently fail to realize that a Like or a Follow does not lead to advocacy or engagement. Consumers are fickle-minded, spoiled for choice, perennially distracted, and unless your restaurant cooks the best creamy pasta in the world, chances of them liking your Facebook posts in big num Read More

What CRO mistakes are you making? In this guest post, Hanapin Marketing's Ally Sabrowsky gives us some common mistakes and solutions to improve your conversion rates. Read More

Traditional B2B marketing is interruptive. Marketers contact their targets, make an initial sales pitch and try to get an appointment, prepare a sales presentation, take the time of the target to make that presentation and pitch, and then engage in follow-up contacts. Read More