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Twitter CEO Jack Dorsey says he plans to give about one-third of his Twitter stock, or 1 percent of the company, to Twitter’s employees. But hold on. There’s a method to Dorsey’s madness. He figures a share in the company will give his employees a greater stake in its success. Read More

"Feel like you’ve lost your blogging mojo lately?

No matter how many drafts you end up writing, none of them says what you have in mind.

Your headline stinks, your post reads like a term paper, and you have a boring intro.

You end up chalking it up to blogger’s block and barely having time Read More

While you may think of YouTube as more of a social networking site than a search engine, it does contain search engine functions. By utilizing the tools available to optimize your videos for search, you can earn more views and reach a wider audience. If you do it right, you can even get your YouTub Read More

In this #TYBCommunity round-up we include a case study on viral list building, emotion in marketing, 360-degree video in social media marketing, freelance writers using social media strategy, content repurposing, hiring a social media rockstar, Facebook video ads, content distribution, blogger outr Read More

E-books are lead-generating powerhouses that can take your content marketing to the next level, and here are five reasons why they're worth the time and effort. Read More

Social media is used by everyone these days, and the entrepreneurs of today are starting their businesses in a culture of intense social media activity. Whichever social media platform you choose to use, you’ll find that the one thing that they all have in common is the hashtag. The hashtag, a ubiq Read More

Black Friday isn’t traditionally a day when we think about small businesses, but that doesn’t mean you can’t get in on the act. Here are 12 ways your small business can monopolize on Black Friday, the day after (aka Small Business Saturday), into Cyber Monday, and beyond. Read More

ROI (Return On Investment) is the idea that something may cost money up front, but in the end you save or earn enough money to make up for the original investment and then some. When you struggle to determine what to buy, what to invest in or what to do themselves or skip altogether, the measuring R Read More

E-newsletters are a great way to stay top-of-mind with your audience ... but there's an ugly truth about them that you need to know. Check out today's Monday Morning Marketing Mojo to find out what that secret is -- and what to do about it: Read More

Research has shown that discounting e-commerce products can provide long term harm to your business. Slant Marketing has put together a very useful and informative infographic that covers the topic of discounting in e-commerce sales. Read More