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Winning customers as an entrepreneur in a startup has many parallels to a young army trying to penetrate some formidable new and unfamiliar territory. You need a strategy as well as a goal, and you need to pick your battles well. Even in this age of purpose before profits, a business won’t survive Read More

Are you looking to hire a social media consultant? In this article, I outline 7 qualities to look for when hiring a social media consultant. Read More

To build a successful fan base on Facebook you need to attract a relevant audience and build engaging content.

This infographic, created by Razorsocial, outlines some tools you can use to help you build that presence. Of course, you’ll probably only need one or two of the tools but it’s useful t Read More

Small businesses can make smart use of technology to gain competitive edge. Here is an option you can use to test new technology for FREE. Read More

Google Plus is facing an uncertain future. Recently, the search giant separated YouTube accounts from Google Plus, which is just the latest in a series of changes for the platform. Another social media related change was an announcement by LinkedIn that it would cut down on the amount of emails it Read More

To find out how you compare to the average worker in terms of socializing, social networking, surfing the net, job hunting, dealing with personal distractions and more while on the clock, take a look at this “Biggest Workplace Time Wasters” infographic:
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There has been much analysis – charts, graphs, estimates, time zone recommendations – to determine the best time to tweet on Twitter. If the ideal time is deemed noon ET in the US, what time do you think everyone’s Twitter stream will be flooded? Which just increases the likelihood that your 140-ch Read More

Have you ever bought followers on social media? What are the implications? Are they a good idea? We examine the case against buying followers on Twitter. Read More

Frustrated trying to grab the attention of your online audience? Looking for a better way to boost awareness and improve brand recognition? You need to incorporate visual marketing!

Here are four ways to use visual content to expand your reach and improve social media results! Read More

If you’re looking for a project management and collaboration tool, then this list and infographics are for you. Trying a new project management tool and then realizing it’s not right for you, is a bit like breaking up after the third date; you’ve already put in the time and energy. Read More