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You tailor it with a data-driven approach where you collect information on what your audience is reading, sharing, liking and downloading. You then analyze this data and use it to create content that works. Read More

One of the hottest social networks right now is Pinterest. We’ve blogged about Pinterest before, but in case you haven’t dipped your toe into the pool of pins, here are some interesting statistics that may get you to jump in head first! Read More

Are you struggling with a startup business that seems to be going nowhere? Perhaps you’ve been in business for a year…or two…or even three. You should be “over the hump” by now, but you’re not. Your business isn’t a failure, exactly—but it’s not a roaring success, either. What’s the problem?
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A couple of years ago, my introductory deck of slides on content curation caught the attention of Robin Good. When he promoted it on his Scoop.it page, I felt like a kid who had just received a top prize in school.

Good is an exceptional curator for several reasons. He does not just know what he Read More

Sorry, folks, the days of "just-get-something-out-there" content marketing are over. Time to up your game and start producing value-driven, custom content that hits your audience right where they live.
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Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. It’s now relatively easy and affordable to set up systems of triggered messages that help your leads to progress along the sales funnel. And with an effective social media mark Read More

Putting time and effort into a social media campaign can actually cost quite a bit of money when all is said and done. Here are three major costs associated with social media and whether or not they’re worth the funds. Read More

Between the advances in technology and the explosive growth of social media over the last decade, websites such as Facebook and Twitter have become battlegrounds for businesses.Simple elements of advertising such as blogs have become the focus of intense competition. Read More

I knew this day would come. I spend enough time keeping up with the Web that I knew Firefox was ending its 10-year marriage to Google in the USA and eloping with Yahoo for US-based searching (no divorce in Europe — the Internet makes strange bedfellows). I just didn’t know that it would affect my d Read More

As much as we try to develop, implement, and execute outstanding customer experiences, sometimes things fall apart and we have a complete disaster. Everything goes wrong! Read More