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Making your blog better should be a priority for any blogger.

There are many ways you can improve your blog, both in content and looks, but here are six ways to make your blog both functional and appealing. Read More

Now that we’ve immersed ourselves into the digital world, developing and launching a well-designed website that features excellent content is no longer enough to have a prominent presence online. With the rise of social networks like Twitter, YouTube, and Facebook, businesses and professionals alik Read More

Still think storytelling is a "nice to have?" Find out how one story turned a nonprofit from an "also-ran" into a worldwide phenomenon. Read More

"You’re a blogger, and of course you love it.

But let’s be honest – sometimes, blogging can take a toll on you.

As a blogger, you have an unending list of things to do in a day. Be it coming up with article ideas, curating content, researching keywords or writing a blog post; it seems like bl Read More

If I could go back three years and have a conversation with myself, as the person I was then, I’d have three important words I’d want to say. Those words are:

“Always be yourself.”

That’s because three years ago I was in a very different position. Three years ago it felt like my world was cra Read More

Social media is an important channel for engaging with your target audience and amplifying your message. Yet, your mere presence on social media sites is not enough. Read More

If you’re reading this post, you’re probably familiar with the variety of social networks available online. While you might be familiar with platforms such as Facebook and Twitter, you might not know the rules of using each network effectively for your business. Read More

Placing multiple forms on your page, or even a form on each section could seriously make it easier to convert on. You've probably come across this situation before: your internet browser takes you to a landing page that has a great headline at its top, which is immediately followed by a form. Read More

How easily can visitors to your landing page find your call-to-action (CTA) button? If your answer wasn't “How can they miss it?!” – then you may have some work to do. The formatting of your CTA button is a critical part of designing a landing page that converts. Read More

"Customers are increasingly turning to social media as their first point of contact when they want to talk to brands – whether they want to provide feedback, lodge a complaint, or need an answer about their product.

The latest edition of The Sprout Social Index explores that ever-evolving dialog Read More