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Ignoring mobile is no longer an option if you’re communicating with customers and prospects via email, the communication method preferred by 70% of consumers. Read More

Pay per Click campaigns, using PPC landing pages, are a major traffic source for many websites. It doesn’t matter if you’re using Google Adwords, Facebook Ads, or even sponsored Tweets. Your marketing budget will have a significant chunk set aside for advertising campaigns. Read More

Reports of the death of email are wildly exaggerated. Seventy-five percent of adults – across all age groups except 65+ – prefer companies communicate with them through email. With various studies showing 4000% ROI on email marketing, companies should love email back. Read More

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world. Read More

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. Read More

Writing an article that is of a high quality requires more than just structuring an outline and entertaining the reader. It is in many ways a creative art based on the use of online marketing tools that help us gather and organize the information to be contained in the article. Read More

B2B organizations have long thought it difficult to create and measure B2B marketing campaigns on social media networks. In fact, many B2B companies don’t believe that this kind of marketing is significant and don’t understand how it could be applicable to their business goals. Read More

Squeeze pages aren’t quite the same as landing pages, although there is a certain similarity. Both are intended to have just one clear call to action. Both have marketing texts that make sure that people who reach them know where they’ve landed and what the service is. Read More

From Brent Leary's post on Small Business Trends:

Nina Yiamsamatha, a member of Foursquare’s small business marketing team, discusses the importance of local personalized recommendations to help small businesses be more efficient and effective in building long-lasting relationships with consumer Read More

LinkedIn is all about building relationships. Find 5 Tips for Your Post-Connection Strategy on LinkedIn in this article Read More