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As a director of content marketing for a digital agency, I’ve noticed a pattern as we bring on new clients: Their brands aren’t as strong or as differentiated as they should be. In addition, most of them do traditional product-centric versus customer-centric communication. Their customers have chan Read More

It’s Time to Escape Your Social Media Rut! Just a small, quick, minor change though can make all the difference in the world - both to you, and your followers. Find out what: Read More

There are more than 25 major religious holidays between November and mid-January every year. Regardless of locale, ’tis the season to make merry, and there’s no reason your brand should be left out of the festivities. How can you join in? Read More

Is your social selling ethical and aligned to customer expectations. Too many brands are breaking social norms to try and get a sale. Is that you? Read More

If you want to up your Facebook skills, this infographic showcases some secret Facebook marketing features for marketers and brands such as how to track the activity of your competitors, use post attribution settings, and even save content for future use. Read More

WebpageFX created an infographic that contains helpful insights into each generation’s social media preferences. If you’re looking to span the decades and effectively market to each generation of social media users, check it out! Read More

Blogging is something that we all know we need to do. But as a busy professional with a weekly schedule consisting of non-stop meetings, conference calls, project deadlines, and personal responsibilities, actually making time for blogging can seem impossible. Read More

How companies communicate with their customers is the key factor in determining if they will have a positive buying experience and when they will come back to purchase again.
The single biggest competitive weapon that small businesses have over large competitors in this area is the use of technolo Read More

It’s definitely no treat, and probably not a trick either; when things go wrong with social media it’s often due to mismanagement, poor planning or a lack of foresight. Unfortunately, dealing with the fallout from these mistakes can be akin to Frankenstein’s monster—once it’s awakened there’s not m Read More

A really great post by Andrew Wise on how to find the right content for your blog posts that will get influencers sharing it. A link to the full article is included. Read More