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As a business you work hard to attract customers. You may even spend a lot of marketing dollars to generate valuable leads that convert into sales. So once you got them, you certainly want to keep them.

Check out this infographic for stats and ideas on the valuable opportunities good customer se Read More

The folks at Buffer and Sumall have complied a list of the average ideal frequencies to post across all your social media platforms (Pinterest, Twitter, GooglePlus, Facebook, LinkedIn, Instagram and Blog) to get the most mileage out of them. Read More

In the last installment of our social media advertising series, we shared an overview of how Facebook has some of the biggest reach and most flexible targeting options online. This week, we’re taking a little deeper look at the different formats Facebook offers, to allow you to choose which format Read More

We can learn a lot from what the big brands do on Instagram, but the business social media marketing success stories aren’t just for the big guns. Since brands started using Instagram as a way of advertising their goods and services, we’ve seen more and more creative content on the photo based soci Read More

In my years of mentoring entrepreneurs, a problem I have seen too often is low self-esteem, and over-compensating through arrogance and ego. These entrepreneurs find it hard to respect customers or team members, and their ventures usually fail. As a team member, low self-esteem leads to low confide Read More

Is your website marketing your small business? Reviewing many websites I have found 6 missing elements that hurt business. Read More

You don’t have to be the originator or all the content you provide to your target market. YES original content is important so you should definitely provide as much original content as you can. However, there are many other ways to help establish yourself as your industry expert. How? Read More

Are you using Instagram to connect with potential customers? If not, now is the time! Get started with these 6 quick and easy ways to expand your business reach with Instagram! Read More

Wondering who to follow on Pinterest? Or how to find people pinning great content within your niche?
I've done the work for you! I've scoured Pinterest for the Top 27 Social Media Marketers to Follow. Read More

A few months ago, I came across”The 10 commandments of pitching.”

Written by Austin Cross for Muck Rack, the article is a compendium of bad pitching practices and an attempt at changing the way many brands and PR pros approach members of the media. From generic greetings to wordy subject lines a Read More