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Here’s the truth about content marketing – it works best when you’re able to challenge your reader. If you’re not doing enough challenging and instead, doing more massaging of your buyer’s ego, you’re hurting your sales. You’re missing an opportunity to connect and engage. You’re not making anyone’ Read More

From dating apps to online shopping, we choose products, services and people based on beauty. Successful business owners know this well. Here are 7 proven reasons why good design is good business (and how you can use design to increase your small business revenues).

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More than 1 in 5 small business owners think that the hardest part about marketing their business is finding time and resources to do so. With smaller budgets and fewer staff than large companies, small businesses find themselves in the unique position of needing to find and cultivate leads in addi Read More

Customers won’t buy from you if they don’t feel they can trust you. How does a business create that feeling of trust? Read More

Find out how to go viral with these 5 Case Studies that show exactly what it takes to make your content viral as proven by these companies.

When a brand masters the techniques involved in creating and distributing viral content, engagement and sales inevitably skyrocket. Viral content has the po Read More

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. In fact, in my experience, cultures are very hard to change, so if you don’t get it right the first time, the road ahead will forever be dif Read More

Increase conversions by 8 times when combining email marketing with live chat. See how to get your live chat users to become email subscribers. Read More

Jon Lee, founder and CEO of CRM platform ProsperWorks, shares how automating the data entry process not only frees up sales professionals from having to enter and maintain contact and account records, but also provides CRM apps with the data it needs to feed AI and uncover important relationship-bu Read More

Digital marketing is ever-evolving with the rise of social media and smartphone technology. Knowing some of the most popular digital marketing trends for 2018 is a great way to plan your own campaign strategies that are much more likely to resonate with any audience or demographic you are targeting Read More

Business partnerships have traditionally been agreements to drive more transactions than either company could do alone. The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something no Read More